{"id":2784,"date":"2024-10-11T19:33:06","date_gmt":"2024-10-11T17:33:06","guid":{"rendered":"https:\/\/solenneproux.com\/?post_type=elemenfolio&p=2784"},"modified":"2024-10-12T11:11:51","modified_gmt":"2024-10-12T09:11:51","slug":"campagne-marque-employeur-orange-cyberdefense","status":"publish","type":"elemenfolio","link":"https:\/\/solenneproux.com\/index.php\/portfolio\/campagne-marque-employeur-orange-cyberdefense\/","title":{"rendered":"Campagne marque employeur – Orange Cyberdefense"},"content":{"rendered":"\n
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PORTFOLIO<\/span>
Campagne \u00ab\u00a0Grow with super people\u00a0\u00bb – Orange Cyberdefense<\/h5><\/div>

Cr\u00e9ation d’une campagne de communication interne et externe visant \u00e0 renforcer la marque employeur et \u00e0 recruter, en valorisant les collaborateurs ambassadeurs et en mettant en avant les expertises recherch\u00e9es ainsi que les opportunit\u00e9s de carri\u00e8re.

L’axe cr\u00e9atif de la campagne est le \u00ab\u00a0super pouvoir\u00a0\u00bb qui rend chaque collaborateur unique, dans un univers fantastique mais toujours align\u00e9 aux codes de la marque et du groupe Orange.

La campagne est diffus\u00e9e en interne sur tous les sites France (affichage dynamique et posters imprim\u00e9s) et en externe sur LinkedIn et le site internet.

Pour ce projet, j’ai travaill\u00e9 sur la r\u00e9flexion cr\u00e9ative, la direction artistique du shooting photo corporate, la cr\u00e9ation graphique et la d\u00e9clinaison de tous les supports imprim\u00e9s et digitaux. Travail r\u00e9alis\u00e9 en collaboration avec la Responsable Marque Employeur d’Orange Cyberdefense.

D\u00e9couvrez toute la campagne sur la page LinkedIn de l’entreprise.<\/mark><\/strong><\/a>
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